Dec 23, 2020
Are You Tracking Your ROZI?
ROZI, Return On Zoom Interaction, aka the next company KPI. Companies have been forced to adopt the work from home culture, and for a lot of those businesses it’s here to stay.
Before the pandemic, employees who requested to work from home one day a week, had to prepare this detailed reasoning while giving the assurance that they’ll in fact work and will not miss a beat. All this anxiety ridden justification. Some companies viewed work from home as an excuse to be lazy and “bum around” at home, so they didn’t allow it, while others saw the value in it one day a week to help their employees not burn out. Either way, there was a trust element that was being tested.
If the pandemic has had any positive effect, I think it’s strengthened the trust between employer and employee, especially among those that have embraced the work from home policy. In spite of being remote, companies have been pleasantly surprised with their ability to achieve significant milestones:
- Public Filings
- Successful M&A deals
- SPACs
- New Product Launches
Looking tops down, these are great company achievements, but there was a lot of ground work that was done to accomplish these. Thats where the ROZI comes in.
I can see us in the near future adding the ROZI as a KPI to companies across the board. A way to track our productivity, especially in those highly collaborative Tech groups, by measuring monthly and quarterly Zoom input vs our output. Basic variables within that input ranging from:
- Number of Zoom meetings in a given time period
- Minutes spent per Zoom call
- Number of attendees per call
- Optimal number of subjects or categories covered per meeting
We can even dive a level deeper within these variables and explore: When do a majority of the “wins” occur on a Zoom call? In the first 7 minutes, 15 minutes? 30 minutes? We know the human attention span is 8–12 seconds, and that upon meeting someone for the first time, individuals will create a solid impression within their first 7 seconds of meeting you. So why do we need any meetings that are over 30 minutes or 1 hr long? I would predict those 1 hr+ meetings are at the bottom of the ROZI pool.
There are a lot of layers to this analysis and I can go on for pages, but one thing for sure is that companies are not just going to switch over to permanent remote policies without continuously measuring and tracking the output on the backend. So if you see a Chief of ROZI role pop up at your company, don’t be too surprised.
